July 2023 Newsletter
To close July, let's review over the recently closed funding rounds in, noteworthy news highlights, and valuable insights into the Ticketmaster ticketing fiasco!
Did anyone here manage to get tickets for the Taylor Swift’s Era Tour concert? If you’re among the lucky ones, kudos to you, but if you’re in the same boat as the rest of us, what’s up with Ticketmaster? In the ever-growing landscape of live entertainment, the process of purchasing event tickets has not always been smooth sailing. For years, concertgoers worldwide have found themselves entangled in a web of frustration and dissatisfaction, with ticketing fiascos leaving them not with a ticket but with rage. Ticketmaster, the industry’s dominant player (and arguably monopoly player), has faced multiple complaints about its practices, yet continues to maintain its stronghold. It begs the question: can we expect a better solution on the horizon?
The Evolution of Event Ticketing and The Rise of Ticketmaster
Before the advent of modern ticketing systems, purchasing event tickets was a laborious and often unfair process. Manual ticket boxes were commonly used, where patrons had to physically visit a designated location to buy tickets, leaving people outside the area with no other solution than buying from highly marked up tickets from resellers.
Ticketmaster: The Quest For A Better Ticketing Experience
Current Challenges: Web Crashes and Resellers Despite its prominence, the system has faced its fair share of challenges and problems. One of the primary challenges is the persistent issue of web crashes during high-demand ticket releases. As tickets for popular events go on sale, the surge in online traffic can overload Ticketmaster’s servers, causing t…
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